14 October, 2022

How to Choose the Right Stationery for Your Institution

As an institution, you have plenty of promotional items to choose from. Whether you’re getting pens, mugs, bags, or pencils with your logo on them, you want to make sure the products you’re choosing are valuable to your potential customers and that they’ll be able to make use of them in the way you intended.

Here are some tips for choosing promotional stationery to benefit your institution and enhance your brand image.

Consider the Audience
In addition to determining what you want your recipients to remember about your brand, it’s also important that you think about to who you are sending promotional items. If it’s a business-to-business (B2B) transaction, consider branded products such as pens and notebooks that can be kept on desks and used in meetings. On the other hand, if you’re targeting consumers — for example, at a trade show or through social media — consider something like logoed pens they can enjoy daily.

Quality Vs. Cost
When choosing stationery promotional products, it is important to understand that while you do want items that will last, you don’t want to break the bank when doing so. It is always a good idea to look at the quality of stationery promotional items and their cost. You can make great choices with either. You just need to know what makes each item a good value and how they fit into your marketing strategy. For example, if you choose a high-quality product, but few people see it or take it away with them, you have invested in something that may not be worth it if others are reluctant or unable to use it in their daily lives. In other words, knowing how your products get used can significantly increase their effectiveness.

Timeframe For The Order
When considering an order of promotional stationery, many factors need to be considered. If you need items right away, something such as custom pens or post-it notes is a good idea. If you don’t need these items immediately, something like custom sticky notes may work well for your institution. Custom sticky notes are perfect if you have a specific date in mind when you will use them since they take more time to design and manufacture than other types of stationery.

Budget And Purpose
Before purchasing stationery, you need to decide on a budget and have a clear idea of why you are making that purchase. Determine what your goals are with stationery promotional products and whether you will use them in conjunction with other promotional items or if they will be used as your sole form of advertising. For example, if you want to increase attendance at an upcoming meeting, it may be better to choose pens and notepads than flyers with a run date. This way, you can target potential members rather than those who have no interest in joining. If your goal is simply branding or awareness about what your institution does, then stationery promotional products may be all that’s needed.

The Pens Only Team